About the Course

The Seniors Real Estate Specialist® (SRES®) designation course — a powerful program designed to equip agents with the knowledge and confidence to serve clients age 50+ with excellence. This course goes beyond traditional real estate training and dives into the unique financial, emotional, and lifestyle considerations that come with downsizing, relocating, estate planning, and transitioning into the next chapter of life. Agents will gain practical tools, resources, and communication strategies that position them as trusted advisors in one of the most sensitive and significant moves their clients will ever make. With Michigan’s population of adults over 50 continuing to grow, earning the SRES® designation sets you apart in a meaningful way. It demonstrates professionalism, specialized expertise, and a genuine commitment to serving seniors and their families with care. Whether you're helping clients sell a long-time family home, move closer to grandchildren, or transition into a maintenance-free lifestyle, this designation strengthens your ability to guide them with confidence — while expanding your referral network and business opportunities in a thriving market segment.